Burglars break into Microsoft campus, steal iPads, but ‘no Microsoft products were reported stolen’ (via 9to5 Mac)
Thieves have spoken… :)
Do you remember the good old days, when Republicans were against raising taxes even if it meant $10 of spending cut for each dollar of tax increase? Obviously raising income taxes for households earning over $250 thousand was out of the question. Then last month, a rumored 1 to 1 deal did not go through. I guess that made sense, it is a 10 times worse deal. Yet, after all that wrangling, taxes go up by about $600 billion (income taxes go up for households earning more than $450 thousand a year, along with a 2% point rise in Social Security contributions on almost everybody and a few other tax increases) in return for, wait for it, $77 billion of subsidies and loopholes, instead of any cuts. (Not 10:1 or 1:1, more like 10 to -1.2)
Either Republican members of the Congress are horrible at negotiating or most of them earn between $250 and $450 thousand dollars per year.
Is that state of the art at Amazon’s recommendation engine? Seriously, who looks through lens filters, buys one, does not return it and a few weeks later decides to buy a cheaper, but lower quality version of the same type of filter, an item rejected the first time around? In case you think this was a one off glitch, I’ve also been recommended a cheaper tripod than the one I bought a few weeks earlier. What are the chances of needing another tripod so soon? Do people break their tripods so easily? :) I also got a recommendation to buy the 3-pack version of the 6-pack US to European plug adapters that I purchased a few months ago.
Amazon is pushing ever so strongly into advertising, says Reuters. I suppose it makes sense. Google’s AdWords work well, as you are more likely to be in a buying mood if you are already searching for the name of a product. If you are searching for it on Amazon, you are not just more likely to be in the mood, you are almost definitely in the market for that product. If my recent “recommendations” experience is any guide though, Amazon has some ways to go in matching customers with products. If Amazon can earn half a billion dollars of annual revenue in this condition, how much can it earn when the system becomes a tad bit more clever?
“So what do I do with my money?” Everywhere else billboards induce you to play the lotto and leave it at that. In London, they put up an ad for financial advice next to it, just in case you win. :)
Next Nature writes:
Anheuser-Busch, parent company of the American beer brand Budweiser, has been canning water for victims of the disaster. The company temporarily converted one of its manufacturing facilities from churning out bland beer to life-giving water. The result is uncanny: A beer can with the familiar eagle logo of Budweiser, now filled with essential, non-alcoholic water. In a world where corporations often have more power than governments, it is not surprising that in times of crisis they respond faster than “official” organizations, and are better equipped to do so.
Big beverage companies have always-on logistical pipelines much better equipped to deliver water aide than ad-hoc government systems, and such efforts are a canny use of local marketing budgets.
One day I’ll write out some longer thoughts regarding relief marketing. It’s a tangled subject.
*No word on whether anyone noticed a taste difference. (Via NextNature.net)